英语新闻】[资讯][运动][娱乐][生活][文教][经济][科技][时事]【英语考试】[专四][专八][大三][大四][大六][MBA][自考][公共][高考][中考][职称][初中][高中][笔译][金融][阅读]
留学英语】[GRE][GMAT][LSAT][PETS][TOEIC][出国考试]【TEM英语】[TEM介绍][TEM4指导][TEM4试题][TEM8指导][TEM8试题]
CET英语】[动态][技巧][真题][模拟题][语法][听力][口语][写作][翻译][阅读][词汇]【BEC英语】[动态][介绍][指导][试题][口语][初级][中级][高级][经验]
TOEFL托福】[动态][介绍][指导][真题][模拟题][技巧][词汇]【IELTS雅思】[技巧][模拟题][真题][听力][写作][阅读][词汇][口语][介绍][动态]
英语作文】[小学][初中][高中][大学][四级][六级][考研][指导][中考][高考]【英语故事】[双语][民间][情感][童话][寓言][幽默][传记]
英语笑话】[双语][司法][愚人][成人][儿童][动物][宗教][女性]【娱乐英语】[星座][时尚][英语][影视][幽默][名言][赠言][历史][脑筋][轻松][万花筒][异域][文库]
行业英语】[财会][商贸][外贸][运输][医务][传媒][电信][工程][公务员][法律][政治][技术][其他]【英语学习】[新概念][小笨霖][大学][洋话][疯狂][美国][专题][杂谈][方法][品牌]
生活英语】[旅游][日常][电话][购物][酒店][实用][市民]【工作英语】[简历][求职][商务][办公][会议]【奥运英语】[奥运][体育][术语][人物][运动][奥运知识][体坛][资讯]
法律英语】[涉外][案例][术语][法律]【英语口语】[名人][总统][情景][教程][听力技巧][口语技巧][音标][英语口语][俚语]
英文阅读】[心灵][散文][诗词][原版][文学][短文][少儿][初级][高级][文摘][科普][小说][技巧][双语]【写作翻译】[书信][发表][欣赏][贴士][点滴][写作][写作技巧][日常写作]
词汇语法】[专业词汇][特色词汇][马虎词汇][英语语法][语法技巧][词汇技巧][词海拾贝][分类词汇][新闻热词][日积月累]
您现在的位置: 3edu教育网 >> 英语角 >> TEM英语 >> TEM4指导 >> 正文    3edu教育网,教育第三方,完全免费,天天更新!

Exercise 11

分类:TEM4指导   更新:2015/11/27   来源:本站原创

    Questions 34 to 38 are based on the following passage:

    Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies. They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers. Still, despite its emphasis on new markets, Reebok plans few changes in the up market retailing network that helped push sales to ’1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from ’27 to ’85, will continue to be sold only in better specialty, sporting g goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution. In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already bad. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States. Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike ca

[1] [2] [3] [4] [5] 下一页

TEM4指导相关子栏目
| 设为首页 | 加入收藏 | 联系我们 | 版权申明 | 隐私策略 | 关于我们 | 手机3edu | 返回顶部 |