Corporate social Responsibility
-a new concept of"market"
Maybe Ben & Jerry's and The Body Shop set themselves up for a fall by appearing to have a monopoly on nuking an honest buck. But their struggles are a lesson on how little we know about the minefield of "ethical" marketing.
The Body Shop, along with the American ice cream maker Ben and Jerry's, was hailed as a new breed of green, or environmentally conscious, business.
Ben and Jerry’s
A Ben & jerry's offers a very sweet benefits package to employees. First, every one of the 700+ Ben & Jerry's workers is entitled to three free pints of ice cream, sorbet or frozen yogurt per day worked. （Some workers even use allotments of their free treats to barter for other goods and services in town such as haircuts）。 Beyond the freebies,personnel receives a 50% discount on the company's frozen goodies, a 40% discount on merchandise and a further 30% break on non-Ben & Jerry's foods at company outlets.
B Workers are further entitled to be paid family leave and may take advantage of the Employee Stock Purchase Program to purchase company stock （after six months with the organization） at a 15% discount. Beginning in 1998, 316 stock options are awarded to each worker （excluding directors and officers） and stock is also assigned to each employee's 401K plan at the end of the calendar year. These contributions are intended to achieve the company's goal of linked prosperity, i.e. to assure that future prosperity is widely shared by all employees.
C Other benefits include:
Health insurance, including coverage for well baby-care and mammograms
Life insurance （twice the employee's annual salary）
Long-term disability plan paying 60% of salary six months after disability for duration of disability
Short-term disability plan paying 60% of salary for six months