I'm here to talk about the next big thing,
because what we're finding out is that
we have this capacity to report eyewitness accounts of what's going on in real time.
We're seeing this in events like Mumbai recently,
where it's so much easier to report now than it is to consume it.
There is so much information; what do you do?
This is the Twitter reports for over three days just covering Mumbai.
How do you decide what is important?
What is the veracity level of what you're looking at?
So what we find is that there is this great deal of wasted crisis information
because there is just too much information for us to actually do anything with right now.
0And what we're actually really concerned with is this first three hours.
What we are looking at is the first three hours.
How do we deal with that information that is coming in?
You can't understand what is actually happening.