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中东银行推出香味信用卡吸引女性的客户

分类:资讯   更新:2015/6/14   来源:网络

  Al Hilal Bank recently released a credit card with a built-in "applet" that absorbs the smell of perfume, aimed at attracting female customers. The card also comes with a nicely boxed signature scent1 and a number of perks2, from discounts for female-centric brands to airport lounge access.

  阿尔希拉尔银行最近推出了一款内置小程序的信用卡。该卡能够吸收香水的味道,意在吸引女性客户。此外,该卡还附送精美包装的署名香水和一系列优惠,包括享受女性品牌消费折扣和机场贵宾室的服务。

  The bank said that the card was designed for "young, ambitious and empowered women" as a way to stand out.

  "Today's modern Emirati woman wants to send out a strong message about her individuality and her capacity to become a productive member of society while staying true to her heritage," said Mariam Yousef Ahli, Al Hilal Bank's head of corporate3 communications, in a press release.

  The scented4 cards are part of wave of ways banks are targeting female customers, offering products and services geared specifically toward women.

  Last summer, Mashreq Bank released a diamond-encrusted Solitaire card, which, aside from the bling factor, comes with benefits like personal shoppers, access to invitation-only previews of luxury brands' latest collections and benefits that can be redeemed5 with brands like Mulberry, Michael Kors and Carolina Herrera.

  The bank also came out with a "selfie" credit card, which allows users to upload photos of themselves from their phones and have them printed on their cards.

  According to Mary Dean, founder6 of KickSkirt, an advertising7 agency specializing in marketing8 to women, these cards are enticing9 because they allow women to express individuality.

  "Because women are often covering themselves, these cards are another way to express that they are successful, that they're special, that there is something premium10 about them," she said.

1 scent  

 

n.气味,香味,香水,线索,嗅觉;v.嗅,发觉

参考例句:

  • The air was filled with the scent of lilac.空气中弥漫着丁香花的芬芳。
  • The flowers give off a heady scent at night.这些花晚上散发出醉人的芳香。

2 perks  

 

额外津贴,附带福利,外快( perk的名词复数 )

参考例句:

  • Perks offered by the firm include a car and free health insurance. 公司给予的额外待遇包括一辆汽车和免费健康保险。
  • Are there any perks that go with your job? 你的工作有什么津贴吗?

3 corporate  

 

adj.共同的,全体的;公司的,企业的

参考例句:

  • This is our corporate responsibility.这是我们共同的责任。
  • His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

4 scented  

 

adj.有香味的;洒香水的;有气味的v.嗅到(scent的过去分词)

参考例句:

  • I let my lungs fill with the scented air. 我呼吸着芬芳的空气。 来自《简明英汉词典》
  • The police dog scented about till he found the trail. 警犬嗅来嗅去,终于找到了踪迹。 来自《现代汉英综合大词典》

5 redeemed  

 

adj. 可赎回的,可救赎的动词redeem的过去式和过去分词形式

参考例句:

  • She has redeemed her pawned jewellery. 她赎回了当掉的珠宝。
  • He redeemed his watch from the pawnbroker's. 他从当铺赎回手表。

6 Founder  

 

n.创始者,缔造者

参考例句:

  • He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
  • According to the old tradition,Romulus was the founder of Rome.按照古老的传说,罗穆卢斯是古罗马的建国者。

7 advertising  

 

n.广告业;广告活动 a.广告的;广告业务的

参考例句:

  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

8 marketing  

 

n.行销,在市场的买卖,买东西

参考例句:

  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。

9 enticing  

 

adj.迷人的;诱人的

参考例句:

  • The offer was too enticing to refuse. 这提议太有诱惑力,使人难以拒绝。
  • Her neck was short but rounded and her arms plump and enticing. 她的脖子短,但浑圆可爱;两臂丰腴,也很动人。

10 premium  

 

n.加付款;赠品;adj.高级的;售价高的

参考例句:

  • You have to pay a premium for express delivery.寄快递你得付额外费用。
  • Fresh water was at a premium after the reservoir was contaminated.在水库被污染之后,清水便因稀而贵了。
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