what i saw was a great opportunity to provide computing technology in a more efficient way. that was the core idea of what became dell computer corporation and that’s one we were stuck over ever since.i started the business with a simple question: how can we make the process of buying a computer better? the answer was: sell the computer directly to the end customers. eliminate the reseller’s markup and pass the savings on to the customers.it hadn’t occurred to me that others hadn’t figured it out. i thought it was pretty obvious. i am sure if i had taken the time to ask, plenty of people would have told me that my idea wouldn’t work -- i have heard that a lot in the fifteen years since starting the business.sometimes it’s better not to ask or to listen -- when people tell you something can’t be done. i didn’t ask for permission or approval. i just went ahead and did it.on january 2, 1984, i went back to austin earlier than i would have to attend classes, and i did all the things you need to do to set up a business. i registered the company with the state of texas as “pc’s limited.” i placed ads in the classified section in our local newspaper.
through my previous contract with customers and the small ads i placed in the paper, i was already getting a lot of business. i was selling between $50,000 to $80,000 upgraded pcs, upgrade kits, and add-on computer components to people in austin area. not long after starting the classes i was able to move from a stuffy room that i shared with a roommate to a condominium with high ceilings and two bedrooms. i didn’t, however, tell my parents for a few months that i moved.
in early may, about a week before i took my final exam to complete my freshman year, i incorporated the company as “dell computer corporation,” doing business as “pc’s limited.”we moved the business from my condo to a 1000-square-foot office space in a small business center in north