英语新闻】[资讯][运动][娱乐][生活][文教][经济][科技][时事]【英语考试】[专四][专八][大三][大四][大六][MBA][自考][公共][高考][中考][职称][初中][高中][笔译][金融][阅读]
留学英语】[GRE][GMAT][LSAT][PETS][TOEIC][出国考试]【TEM英语】[TEM介绍][TEM4指导][TEM4试题][TEM8指导][TEM8试题]
CET英语】[动态][技巧][真题][模拟题][语法][听力][口语][写作][翻译][阅读][词汇]【BEC英语】[动态][介绍][指导][试题][口语][初级][中级][高级][经验]
TOEFL托福】[动态][介绍][指导][真题][模拟题][技巧][词汇]【IELTS雅思】[技巧][模拟题][真题][听力][写作][阅读][词汇][口语][介绍][动态]
英语作文】[小学][初中][高中][大学][四级][六级][考研][指导][中考][高考]【英语故事】[双语][民间][情感][童话][寓言][幽默][传记]
英语笑话】[双语][司法][愚人][成人][儿童][动物][宗教][女性]【娱乐英语】[星座][时尚][英语][影视][幽默][名言][赠言][历史][脑筋][轻松][万花筒][异域][文库]
行业英语】[财会][商贸][外贸][运输][医务][传媒][电信][工程][公务员][法律][政治][技术][其他]【英语学习】[新概念][小笨霖][大学][洋话][疯狂][美国][专题][杂谈][方法][品牌]
生活英语】[旅游][日常][电话][购物][酒店][实用][市民]【工作英语】[简历][求职][商务][办公][会议]【奥运英语】[奥运][体育][术语][人物][运动][奥运知识][体坛][资讯]
法律英语】[涉外][案例][术语][法律]【英语口语】[名人][总统][情景][教程][听力技巧][口语技巧][音标][英语口语][俚语]
英文阅读】[心灵][散文][诗词][原版][文学][短文][少儿][初级][高级][文摘][科普][小说][技巧][双语]【写作翻译】[书信][发表][欣赏][贴士][点滴][写作][写作技巧][日常写作]
词汇语法】[专业词汇][特色词汇][马虎词汇][英语语法][语法技巧][词汇技巧][词海拾贝][分类词汇][新闻热词][日积月累]
您现在的位置: 3edu教育网 >> 英语角 >> 生活英语 >> 实用英语 >> 正文    3edu教育网,教育第三方,完全免费,天天更新!

综合教程第二册1

分类:实用英语   更新:2016/8/12   来源:本站原创

    UNIT 1

    Text A

    PRE-READING TASK

    Exercise 1

    Before reading the passage, try to answer the questions.

    1. Do you know what public relations is?

    2. What is the usual abbreviation for public relations?

    3. Why do companies use public relations?

    Now compare your answers with your neighbours'.

    Public Relations

    1. When the founders2 of the United States wrote the Declaration of Independence, they said that a "decent respect" for the opinion of people everywhere required the American colonies to tell the world why they were freeing themselves of British rule. The American founder1 believed that their cause could not win unless they had the confidence of other peoples.

    2. Public relations, too, tries to win the confidence and goodwill3 of people. No company, government agency, school, hospital, or other institution can flourish if it pays no attention to what the people think of it. Public relations is the activity of giving a business or other organisation4 information about how its actions might affect public opinion -- or how public opinion might affect its actions. It is also the job of the public relations officer to tell the public about a company's activities, plans, or ideas. This is necessary because people are likely to have more confidence in a company if they know something about it.

    3. There is not just one big public whose opinion a company has to worry about if it is to survive and grow. Only a few organisations, such as a national government, are so large that all the public has some opinion about their actions. Most companies and organisations have to think about the opinions of smaller groups -- their custom

[1] [2] [3] 下一页

  • 上一篇英语:
  • 下一篇英语: 没有了
  • 查看本站更多关于实用英语的文章
  • 实用英语相关子栏目
    | 设为首页 | 加入收藏 | 联系我们 | 版权申明 | 隐私策略 | 关于我们 | 手机3edu | 返回顶部 |